Telecom is boring. Selling it doesn't have to be.

We started Firsty because travel SIMs were a pain. So we hacked an Adyen payment terminal into a hotspot, launched the first free telecom provider, and went viral within weeks.

Three years later we run connectivity for 1.2M users and partners like Uber, Grab, Mastercard and KBC. One API, 200+ operators, smart routing on top.

Now businesses sign up on their own. They find us through Meta and Google, create an account, and then a lot of them stall before they buy. That gap is your job.

What you'll own

Everything from the first ad click to a paying customer. One funnel, one owner.

Run our Meta and Google campaigns. Budget, targeting, creative briefs, landing pages. Test fast, kill what doesn't work
Know the funnel by heart. Where people drop off, and why
Pick up the phone. Call the businesses that signed up but didn't buy, find out what's blocking them, and close them
Build the machine. CRM triggers, lead scoring and call cadences, so nobody who signs up slips through
Tell product what's broken. If ten people get stuck on the same step, we fix the step instead of calling around it
Hire your first SDRs once the playbook works

How we'll measure you

Paying customers. Not signups, not calls made, not impressions.

Revenue from inbound
What it costs to win a customer, and how fast that pays back
Signup to paid conversion
Speed to lead. Someone signs up at 10:00, they hear from you by 10:15

Who you are

4 to 10 years in self-serve SaaS, fintech or payments. You've run paid ads and you've closed deals, ideally both
You live in the numbers. You open the ad dashboard before your inbox
You like the phone. Really. One honest no on a call teaches you more than ten unopened emails
You start small, prove it, then scale it
Hungry and from the tech world beats 20 years of telecom. We'll teach you telecom
Bonus: Dutch or French, for our Belgian customers

What we offer

A whole funnel to own from day one. Nobody hands you a script, you write it
A product 1.2M people already use, and a sales motion you get to design
Base plus a variable tied to the revenue you bring in
A team of 20 to 30 on the canal at 's-Gravenhekje, Amsterdam
Two founders from Adyen who know what a good funnel looks like, and will bug you about it

How to apply

No cover letter. Send me the best funnel you ever fixed: what was broken, what you changed, what the numbers did.

careers@firsty.app, or DM me on LinkedIn @ Vince Vissers