2026-10-29 10:00
Bangkok / Amsterdam, Oct 2026
Rabbit partners with Firsty for seamless access to mobile data Bangkok / Amsterdam, Oct 2026 Anyone who has travelled outside Thailand knows the feeling: an unpredictable roaming bill, or the scramble to find a local SIM card at an unfamiliar airport. Thanks to a partnership between Rabbit and Firsty, travellers can now sort this out before they even leave home.
Through the myRabbit app, customers can buy and activate mobile data for 176 countries, no second app and no physical SIM card required. It's also part of a broader pattern in Southeast Asia. Firsty's mobile data already lives inside Grab, across Malaysia, Thailand and the Philippines. The myRabbit app becomes the second major platform in Thailand to embed Firsty directly, joining a small but growing group of banks and platforms turning mobile connectivity into a built-in part of their customer experience.
"Our customers who commute daily on the BTS already rely on the myRabbit app to top up and check their travel history wherever they are, making everyday journeys that much easier. With Firsty now part of the app, they can also organize their travel data in the same place before they've even left for the airport, making international travel just as seamless." said Mr. Glen Leong, Strategic Development Director, Bangkok Smartcard System Co., Ltd.
"Thai travelers are going abroad more than ever, and mobile data is one of the first things they still have to sort out separately," says Vince Vissers, co-founder of Firsty. "By making Firsty available inside myRabbit, we're putting connectivity exactly where people already are."
About Firsty
Firsty is a Dutch-Singaporean mobile connectivity provider, founded in 2023 by two former Adyen engineers. The company's mission is to keep people and platforms connected worldwide. Firsty has more than 1.4 million users and works with international partners including Grab, Uber, KBC, Belfius and Mastercard. Through its platform, businesses can integrate mobile data directly into their own products and services. Firsty brings together more than 600 local telecom providers on a single global platform.
About Rabbit
Rabbit is a Thai payments platform, launched in 2012 as the travel card for the BTS Skytrain. More than 10 million Rabbit Cards are in use today, and the myRabbit app now combines wallet top-ups, card management and the Rabbit Rewards loyalty program in a single, seamless experience.