Revolutionizing eSIM Pricing: A Firsty Comparison

June 14, 2024

Navigating the Challenges of Mobile Connectivity  for Travelers

Travelers have long faced challenges with mobile connectivity, especially when dealing with costly roaming rates. Using data abroad can be up to 60 times more expensive than domestic usage due to charges by foreign carriers. Traditional eSIM marketplaces exacerbate these issues with complex and fragmented data plans, making it difficult for consumers to manage their data usage and expenses efficiently.

The Traditional eSIM Marketplace Model

Most eSIM marketplaces purchase data packages from Mobile Network Operators (MNOs) and resell them to consumers in local, regional, and global bundles. This system presents several problems:

  • Frequent Travelers: Switching eSIMs for different countries is cumbersome.
  • Data Estimation: Predicting data usage abroad is challenging, often resulting in overpayment or running out of data.
  • Fragmented Bundles: Data plans are typically sold in fixed durations (e.g., 7, 15, 30 days), leading to inflexible options that don’t align with the exact length of a trip.

When buying a regional plan, one of the most significant challenges is switching eSIMs for different countries. If you travel frequently from one country to another, downloading, deactivating, and accruing multiple eSIMs on your phone becomes a hassle. Each time you enter a new country, you need to switch to a different eSIM, which is not only time-consuming but also requires technical know-how.

Additionally, estimating how much data you will use in a foreign country is tricky. Data usage can vary greatly depending on factors like internet availability, the length of your stay, and your specific needs. Consumers often face the dilemma of either purchasing too much data and overspending or buying too little and running out of data mid-trip. This results in frustration and the inconvenience of having to top up data frequently, often at higher costs.

Firsty's Personalized Approach

At Firsty, we prioritize consumer-focused solutions by offering a straightforward, day-by-day data purchasing model. Key features include:

  • Flexible Mobile Data: Travelers can buy data by day, matching their exact trip duration.
  • Simplified Pricing: One eSIM with a standard global rate eliminates the need for complex pricing tiers and having to switch (e)SIMs from one country or region to the next.

At Firsty, we are committed to providing a consumer-focused product by offering a standard global rate, one eSIM, and flexible plans based on travel days. Our approach is straightforward: instead of overwhelming users with complex pricing tiers based on data usage, we opt for a per-day pricing model with a standard global rate. This decision was rooted in the belief that travelers are more attuned to their trip durations rather than the intricacies of data consumption.

By offering pricing for days, Firsty empowers users to purchase the number of days they need. Travelers know how many days they are traveling, not how much data they will end up consuming during the trip. This flexibility allows users to tailor their purchases to match their exact travel plans, resulting in substantial savings compared to the fragmented bundles offered by traditional eSIM marketplaces.

Firsty’s day-based data plans eliminate the need for multiple eSIMs and complex estimations of data usage, making it a convenient and cost-effective solution for travelers. This consumer-centric model not only simplifies the purchasing process but also ensures that users have reliable connectivity without overpaying or running out of data. By focusing on simplicity and transparency, Firsty provides a seamless and affordable mobile connectivity experience tailored to the needs of each traveler.

Benefits of Firsty's Day-Based Data Plans

Firsty’s approach ensures significant savings and convenience:

  • Personalized Data Plan: Travelers pay only for the days they need data, avoiding excess costs.
  • Daily Data Flexibility: The pay-per-day model allows users to adjust their data plans to fit their unique travel schedules.
  • User-Centric Experience: By focusing on daily data usage rather than bulk bundles, Firsty simplifies the travel experience.
  • Pausing Data: Now you can pause your data with Firsty so you won’t ever waste data again.

Using 1GB of Data a Day: Firsty vs. Traditional eSIM Marketplace Scenario

In a recent analysis, we conducted a comprehensive price comparison between Firsty and the most renowned eSIM marketplace, focusing on a typical traveler scenario: an individual consuming 1GB of data per day over a timeframe of 1 to 14 days. Our findings revealed that Firsty's eSIMs not only offer a more affordable solution but also a more convenient one, with a clear commitment to simplifying pricing structures and prioritizing people over profit.

Source of Mobile Data Traffic:

But beyond the numbers lies a deeper commitment to consumer-centricity. Traditional eSIM marketplaces often fail to address travelers' diverse needs. Bundles are rigid, forcing users to choose between predefined options that may not align with their usage patterns. This lack of customization leads to inefficiencies and, ultimately, higher consumer costs.

Firsty's approach challenges this by placing the user at the forefront of our pricing strategy. We understand that every trip is unique, and our goal is to provide a seamless and affordable connectivity solution tailored to individual preferences. Whether it's a short business trip or an extended vacation, Firsty ensures that users have access to reliable data without breaking the bank. Our user-centric approach ensures that travelers can tailor their purchases to match their exact travel plans, resulting in substantial savings compared to the rigid bundles offered by traditional eSIM marketplaces.


Firsty is transforming the mobile connectivity landscape for travelers by offering customizable, transparent, and flexible data solutions. Say goodbye to the complexities of traditional eSIM marketplaces and enjoy seamless, affordable connectivity with Firsty’s daily data options. Embrace a hassle-free travel experience with tailored data plans designed to fit your needs. Your journey awaits with Firsty, ensuring seamless connectivity and substantial savings every step of the way.

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